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AI Insights · Timothy · April 2021

Q1 2021 Performance of Top Dance Games in the UK

An overview of the performance trends for the top five dance games on unified platforms in the UK during the first quarter of 2021, presented by Sensor Tower.

Q1 2021 Performance of Top Dance Games in the UK

In the first quarter of 2021, the dance game category witnessed fluctuating user engagement and download numbers in the United Kingdom. Sensor Tower provides a closer look at the top five dance games on both iOS and Android platforms.

Just Dance Now by Ubisoft Entertainment saw its revenue fluctuate, ending the quarter on a high note with $8.5K. Downloads peaked in the last week of March at approximately 14K, while weekly active users mirrored this trend, reaching about 20K.

Coco Play By TabTale's Dance Clash: Ballet vs Hip Hop experienced modest revenue figures, with a notable spike to $252 in mid-February. Download numbers for the game remained steady, closing the quarter at around 2K. Weekly active users hovered just above 4K towards the end of March.

My Town: Dance School Fun Game from My Town Games Ltd, a UK-based publisher, had negligible revenue figures; thus, the focus is on its downloads and weekly active users. Downloads saw a high of over 2K in late January, while active users reached over 1K in the same period.

Another title from Coco Play By TabTale, Ice Skating Ballerina Life, generated revenues peaking at $234 in early February. The game maintained a consistent download rate, ending with around 1.5K in late March. Weekly active users showed a slight increase to roughly 2.4K by the end of the quarter.

Lastly, JoJo Siwa - Live to Dance, also by Coco Play By TabTale, saw revenues peak at $172 in early February. The game's downloads gradually decreased to just under 1K, while active users decreased to about 5K by the end of March.

For more detailed insights and data, Sensor Tower's platform continues to offer in-depth analysis of app performance trends.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2021